Brand Identity

Afiyah Wealth Rebrand

Case Study

Afiyah is an Islamic financial service provider targeting the Muslim community in Australia. Prior to the rebranding effort, their identity failed to resonate with their target demographic, primarily individuals aged 25 to 55. The former visual identity lacked the essential elements needed to instill a sense of trust among their clientele.

Our objective in rebranding Afiyah was to craft a visual identity that resonates with the essence of finance, conveying trustworthiness, credibility, and enduring appeal. It was imperative for the logo to encapsulate its Islamic roots while avoiding conventional Islamic business imagery. The iconography was derived from the intricate shadows cast by 3D Islamic geometry, ensuring a unique and culturally relevant representation. Opting for vibrant blues in the logo aimed to enhance recognizability, while the incorporation of dark blue evoked a sense of trust and reliability.